Tmall Helps brands that are already established in China and looking for large sales to Chinese consumers. Up to now, most of the products don’t require the support of returns, unless it is explicitly the merchant’s fault, such as delivering the wrong size or color of clothing. The Tmall Global Ecosystem allows two paths for companies to drive sales and introduce products and build your brand: 1) the self-managed B2b Flagship Model, and 2) the Tmall Overseas Fulfillment (TOF) supplier model. The trademark owners of offline chain supermarkets, shopping places, or online b2C websites, or the entities of which the trademark owners directly provide exclusive authorization will be will be considered Shopping Place-Type Flagship Stores. If the store brand is a group brand, it can sell goods under multiple brands of the group. The top 4 reasons of why people choose CBEC. For cosmetics, the annual fee is RMB 30,000. “Tmall promises to sell ‘authentic brand with a guarantee’ on its portal page and charges each shop 10,000 yuan as deposit every year for the certification mark. The platform also requires that you have the trademark right of the products sold, sell to consumers outside China and have a good reputation. If you have any questions about China marketing or the creation of some creative campaigns of your own, feel free to contact us! However, you must understand that there is a difference between TMall Global and the National TMall. Any merchant operating on Tmall Global must pay a security deposit. Stores opened by brand owners or exclusive dealers directly authorized by trademark owners on Tmall Global. Tmall Global has launched a set of new services to help international brands manage their entry into China in a more-efficient and low-risk way, the cross-border e-commerce site said Thursday.. Up to 2017, it has covered 68 countries and districts, with more than 3,700 kinds of products and 16,400 overseas brands. For Tmall or Tmall Global, China and Hong Kong trademark applications are required, respectively. It can be set up on Tmall China or Tmall Global. It utilizes Alibaba overseas warehouses for direct fulfillment to consumers ensuring inventory flexibility and low logistic and storage costs for suppliers. Step #2: Submitting Your Application. on: function(evt, cb) { A registered corporate entity outside of mainland China; 2. Following is the table to compare three business models: * Tmall Partner (TP) runs the store operations on brand’s behalf on the Tmall Global platform. In 2008, Taobao, Alibaba's C2C marketplace, spun off Tmall … And as the COVID-19 pandemic stirs the industry into further digitalization, global luxury houses are now resorting to e-commerce more than ever. • Suggest new product lines that can be introduced on the store This is absolutely necessary. It allows international brands to sell products under the Cross-border Trade policy which can be free from large time and cost consuming to overcome legal regulation barriers. For example, products in areas such as Greek, Chile, Poland are popular. Consumers are keen to buy health care products and baby food in the United States, Australia, and Germany, and prefer to purchase skincare products in Japan and South Korea. If you have impressive sales figures and believe your product is a fit for the market, get in contact with their merchant recruitment team, and they will likely extend an invitation to the platform for you. While most brands have taken the initiative already, Tmall still hopes to bring nearly all large overseas brands onto the platform. ); If you wish to gain business from the domestic market via Tmall, you will need to have the business registration, otherwise you can only consider Tmall Global and trade on the platform cross border. This is the fastest and most cost-effective delivery option (max. WordPress Download Manager - Best Download Management Plugin, Don't have an account? Some examples of companies that have entered the China market through Tmall Global are Lush, Cambridge satchel, and Japanese drugstore brands. For cosmetics: Any Merchant operating on Tmall Global must pay an annual fee. For Distributor Model Considerations: Phone. The strategy of Tmall Global is to be international and attract more global brands. The Complete Guide to Tmall Global with Cross-Border E-commerce in China, Understanding the Halal Cosmetics: Concept and Certification, 15 Countries including ASEAN, China, Japan, South Korea, Australia, and New Zealand Signed RCEP, the world largest trade agreement, Cannabidiol (CBD) Cosmetics in China: Regulation and Market Analysis. As the leader of the CBEC in China, Tmall Global has a great potential for development and innovation. The second one is for Merchants who have approval from the brand to disperse and offer their Products in China; they would then be able to open a forte store. Stores opened by offline chain supermarkets, marketplaces, online B2C website brand trademark owners, or exclusive entities directly authorized by the trademark owners on Tmall Global. Domestic consumers can use Alipay or other methods that can be used on the domestic platform, Taobao, to buy goods on Tmall Global. { Tmall Global Store is a self-managed online flagship style business where the brand will use the store to promote new products and drive traffic through existing top sellers. During the webinar, a Tmall Global representative explained that brands do not need to register their trademarks in China and can rely on foreign registrations. Where the store operates several categories, it shall follow the List of Commodities Permitted by Tmall Global for Cross-category Operation. Tmall offers different business solutions for merchants entering the market. Tmall.com (Chinese: 天猫; pinyin: Tiānmāo), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group.It is a platform for local Chinese and international businesses to sell brand name goods to consumers in Greater China.It has over 500 million monthly active users, as of February 2018. For your convenience, here is an example of a TP that is providing a Commission Model Approach for the Merchant. It must be: 1. The amount of annual fee is based on A-level categories and it is divided into two rates: RMB 30,000 and RMB 60,000. Tmall Global is a significant step for Alibaba in cross-border e-commerce. } The brand manages its flagship store on Tmall Global or through the help of a Tmall Partner (TP)*, Brands that are willing to test the China market can use Alibaba’s overseas warehouses to sell through the TOF store on Tmall. • Increase the long tail product sales (to be x% of total GMV) For example, you will need to provide a certificate/license to operate your business, the Tmall service contract, a copy of … However, both Taobao and Tmall have gradually been notorious with lots of fake products. While this is their official policy, if you are interested in opening a Tmall Global store you’ll need to reach out to them directly to bring your brand/store to their attention. This category only includes cookies that ensures basic functionalities and security features of the website. } The applicable transaction is the total of the product price and logistics fee: Alipay Service Fee = ((Product Price) + (Logistics Fee))* 1%. In terms of logistics, Tmall Global requires merchants to send out the orders within 120 hours and arrive in customers within 14 working days, and ensure the logistics information can be tracked. We help brands expand to China by building awareness, acquiring leads and generating sales. The store can operate commodities of several overseas brands from different industries according to its actual offline or online sales. In 2019, cross-border e-commerce ushered in a major outbreak. listeners: [], } What is Tmall Global – A Guide on How to Open Your Store, Tmall Global Merchant Acceptance StandardsÂ, List of Main Business Categories of Tmall Global(2018)Â, 10 Most Popular Social Media Sites in China (2020 Updated), Luxury Brands: Localizing For Chinese Luxury Consumers, Double 12: The Sequel to Alibaba’s Single’s Day, 5 Ways to Pay Suppliers in China: An Analysis on The Pros & Cons, A Quick Guide on How To Optimize Your Chinese Content Marketing, How to Sell in China: Top 3 China Cross-border E-commerce Platforms. The owner of the store must possess all documents from the brand, authorizing the setting up of such a store on Tmall’s platform. © Copyright 2019 Dragon Social Ltd. – All Right Reserved. This means that Tmall Global invites brands of their own volition to enter the Tmall Global marketplace. Besides, compared with the consumers form the other age group, the post-90s, and post-95s  have more keen to try popular foods. Please refer to Tmall Global Fee Standards (2020) for more information. Remote Merchants have 3 distinct conceivable outcomes to open a store on Tmall Global. ), For Commission-Based Model (Operating agent on behalf of a brand) Considerations: Only brands with a trademark such as ® or TM can have a flagship store. Typically these stores focus on one product category with multiple brands under their management. What products can I sell on Tmall? At present, more than 25,000 international brands have settled in 92 countries and regions around the world, covering more than 5,100 categories such as maternal and child care, beauty, health care, and food. This type of store is for invitation only. Requirements for Tmall Global Tmall has the largest B2C sales market. They must only sell products within their designated category. Tmall Partners (TP) are Professional Service Company with operations in China that provides merchants with high-quality cross border e-commerce services. This method is not usually recommended because delivery times cannot be guaranteed and the cost is high. Its main competitors include VIP.com, JD.com, and Xiaohongshu, as well as established high-end daigou sellers. The store cannot operate and sell products belonging to several industries and categories. 3. Tmall Global does not authorize any institution as the agency for the recruitment of merchants temporarily. The products sold in Tmall Global shall all originated or sold overseas already and entered China through official Chinese customs channels through international logistics. Following are listed the main differences: The Merchants in Tmall Global shall be foreign corporate entities and owns retail qualifications in its located country. These agents also don’t support refunds/returns, so this is not a huge weakness for Tmall Global when compared to other purchasing methods. This website uses cookies to improve your experience while you navigate through the website. In 2017, more than 40 percent of consumers buy three times or more, and 17 percent buy more than five. • Guidelines of various regulatory and compliance standards that need to be met by the distributor for the brand to choose the distributor as their authorized reseller Possess retail and trade qualifications overseas; 3. In the Flagship Mel, vendors build their branding and marketing by introducing their brand and product variety. In the last quarter, Tmall ranked the first in the CBEC market with a 27.6% market share. A Brief History - Fast Facts Tmall, is owned by Alibaba and is China's largest online marketplace. window.mc4wp = window.mc4wp || { event : evt, • UV – Brand awareness – User Viewership Tmall(named as Taobao Mall before) is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. Tmall Global was set up to help foreign brands enter the Chinese ecommerce market. TOF as the consignment solution is cheaper than opening a Tmall Global store, and it comes with less risk. Brands ship goods to Cainiao’s overseas warehouses before an order is placed. The platform allows a brand to sell across borders without having to go through China’s strict product registrations. Save my name, email, and website in this browser for the next time I comment. If consumers insist on returning the goods, they have to undertake a considerable amount of delivery and tax fee. The shop, according to the rules of Tmall, was authorized to sell the products with its own trademark only. The first thing aspiring Tmall store operators need to know is that there are two different ways to host a store on the platform. But opting out of some of these cookies may have an effect on your browsing experience. This is necessary to avoid the problems associated with its squatting by Chinese companies, which can then stop the shipment of goods or even its sale to China. Tmall Global with many other CBEC platforms was born under such an environment, the following article will fully explain the details of Tmall Global. In principle, the brand flagship store can only sell goods under the corresponding brand. It’s mainly for international businesses to sell brand name goods directly to Chinese consumers. If a store that meets the above conditions needs to sell goods of brands of non-designated industries, it must provide a first-level authorization from the brand side of the store. https://rule.tmall.hk/rule/rule_detail.htm?spm=a2231.7837203.0.0.GaJwnD&id=8942&tag=self. • How to increase repurchase rates and conversion rates of sales. Increasing popularity on cross-border E-commerce by Taobao, Tmall and Tmall Global Posted on 30 August 2017 14 February 2019 by Jelmer de Jong Everyone knows AliBaba, the Chinese equivalent of eBay or Amazon.com. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. By founding Tmall Global, Alibaba opened the Chinese market to Western brands. Here's everything you need to know about selling there. Because of many factors such as tax and transportation expenses, most products on Tmall Global are typically more expensive. Currently working in the Dragon Social team in charge of content marketing. The buyers repeating purchase plays a dominant role in Tmall Global. Alibaba group officially launched it on February 19, 2014. The post-90s and post-95s consumers and consumption amount increased year by year. [ Placeholder content for popup link ] Tmall Global is a dedicated brand store, where millions of Chinese consumers await. The goods they sell can be traced back to the class-35 trademark holders of the store brands and the brand owners of the goods. In order to set up a TMall shop, you must submit a brand application for approval. All Tmall Global shops are equipped with Chinese inquiry service and after-sales services. If you have interest, don’t miss this opportunity. We will be keeping a close eye on the developments and trends of Tmall Global. Only companies located outside of China can use Tmall Global. TOF is a clever solution for smaller brands authorizing a smaller budget. In general speaking, Tmall Global helps brands enter the Chinese market through cross-border e-commerce channels with limited regulation requirements and a minimum quantity of sales. If you are a domestic player, you’ll have to head over to Tmall/Taobao. Real-Time Deduction of Software Service Fee. The consolidated order is air-shipped to China and then delivered to end consumers (max. Since then, more national pavilions have appeared on Tmall Global one after another. On June 24, 2015, after launching the first national pavilion in Korea, Tmall Global launched the “global village” program. Furthermore, the authorization documents of the owner of the trademark (trademark) must not be subject to regional restrictions and the validity period must not end before December 31, 2013. The brand owners can manage the flagship store by themself or through the help of a Tmall store operation Partner(TP). It is a suitable channel for companies to test the brands in the China market and it also offers different business solutions for merchants entering the market with minimum cost and time-consuming. callback: cb Every Tuesday and Friday, WTR presents a round-up of news, developments and insights from across the trademark sphere.In our latest round-up, we look at how Microsoft’s bid for TikTok is still on the table, Victoria Beckham launching on Tmall Global, Kappa Japan (and associated IP assets) sold, Monster Energy in a dispute with Bang Energy, and much more. info@novoclaimshk.com. Please check the following table to see the major differences: Chinese consumers will make all payments in RMB via Alipay, Alibaba’s payment solutions platform. Stores opened by offline chain supermarkets, marketplaces, online B2C website brand trademark owners, or exclusive entities directly authorized by the trademark owners on Tmall Global. To open a flagship store as a brand owner on the Tmall Global platform, you need to provide a trademark registration certificate for your brand. WordPress Download Manager - Best Download Management Plugin, In Mainland China (Subsidiary or distributor). E-mail. As a result, the import consumption is normalized and become a habit for most customers. Tmall Global, which celebrated its fifth anniversary in February 2019, was designed to make cross border e-commerce easier for global brands. @2020 Cosmetics Bridge.com all rights reserved. Entering Tmall Global is much simpler than any other option. Besides, Kaola.com and JD Worldwide ranked second and third respectively. Companies that want to take advantage of Tmall Global must meet following requirements: be registered abroad; have a dealer network; proof of trademark and intellectual property; only sell 100% authentic goods; Start your eBusiness in China The Dragon Social team always stays up-to-date. Store authorized to sell products of multiple brands, but all brands belong to the same entity (special approval from Tmall is required). • Return of Investment for Paid Traffic Most products will have a much higher price than their original price, and Tmall customers are accustomed to and willing to pay these higher prices. This is also what China wants right now. The Top three CBEC’s market share has exceeded 60% of the whole market. If Merchant is a brand owner, they shall provide the trademark registration certificate for their products. The percentage of product categories from different countries. In short, Tmall Global is all about selling authentic, high quality, brand name goods. Companies registered outside of mainland China are eligible to participate on Tmall Global. In addition to Japan, the US, Australia and other favorite traditional countries, sales in niche countries are also growing fast. For Logistics Distribution, Tmall Global requires the merchant to complete the delivery within 120 hours and for the product to arrive within 14 working days. These are considered the most popular type of Tmall Global store. Alipay charges a 1% service fee, applied to each transaction via Tmall.hk. Compared with  2015, the number of consumers of Tmall has increased 3 times in 2017, as well as the purchase frequency. Tmall Global is a significant step for Alibaba in cross-border e … Tmall (named as Taobao Mall before) is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. Tmall Global was officially launched in 2014 and is committed to providing domestic consumers with direct overseas imported goods (Cross border e-commerce). With the fast growth of e-commerce and digitization payment, China becomes the largest online retail market in the world.  Chinese consumers prefer to spend money on quality and cost-effective products. Tmall Global, as one of the most popular cross-border e-commerce(CBEC), still achieve great success in the past 2017. In response to the country ’s large import strategy and meeting the growing user demand, Tmall Global announced that it will continue to increase investment to achieve import coverage in more than 120 countries and regions within 5 years Commodities expanded from 4000 categories to more than 8000 categories. 7 days). Consumers are becoming more and more diverse in their health claims. The brand will have to be represented by the owner of the store, or a representative of the brand. Nowadays, as people’s income increase, they can buy more expensive goods. Free global trademark search by text or image. It is a new cooperation model to help overseas brands to test their potentials for China markets. These are highly trusted for their strong customer service and qu. Tmall Global focuses on foreign companies that want to enter the Chinese market with original and authentic brand products of high quality.  For the Service fee of cosmetics, the Software service fee is 4%. The portal allows foreign companies to sell their products directly to Chinese consumers without having a dedicated e-commerce presence inside Mainland China (which the Local portal requires). • Sell-Out Rate Tmall Global is a cross-border marketplace that debuted in 2014. A Tmall Global English language website has been launched to streamline the onboarding process for international brands that want to sell on the platform. Due to their passion for trying new things, especially the newest products and brands all around the world, they also become the main force of the sales growth in many small countries. Born and raised in Mainland China with a strong passion for marketing and the fashion industry in China. Tmall’s focus is on offering authentic, quality goods and as such, the requirements for operating a store on Tmall are quite stringent. CND relax Hemp control, Does the opportunity for cannabis cosmetics in China has come? More brands and products will be introduced. For companies outside China, Tmall Global is the sub-platform for cross-border e-commerce sales. Currently, Tmall Global takes the initiative to attract investment. Stores opened by offline chain supermarkets and marketplaces that operate product categories of a single industry (such as clothing, maternal and infant supplies, beauty products, personal care products, etc. To sum it up, Tmall Global stores are great for established big brands. Tmall.com is strictly B2C, so everything that falls into the B2B category goes away. forms: { Apart from that, due to Tmall Global double 11 activity and the entry of new overseas brands, the import Health Care Products and Medicines sales also increased a lot in 2017. On November 11 2012, the Double 11 promotion on Tmall and Taobao attracted 147 million unique … Tmall Global runs its store and capable to direct importing products from brands/suppliers and sold the products to consumers. Office: (852) 2781-5901 Whatsapp: +852 9227 6592 Wechat ID: shpcheung. In 2018, the first grand opening of China International Import Expo, China government stated that it will be more than US$30 trillion worth of goods and US$10 trillion worth of services imported from oversea in the next 5 years. It is a platform for Chinese consumers to buy domestic goods. Different TMall Store types will have different application requirement which will be discussed in more details below. You can choose the right cooperation models to start your business. The goods sold by the merchants can be traced back to the class-35 trademark holders of the store brands and the corresponding trademark holders of the goods. Tmall Global only allows overseas brands to list their products on the platform. Trademark for the brand. (function() { Businesses must be settled outside of mainland China by qualified corporate entities with overseas registered trademarks, overseas retail qualification, good reputation in foreign countries as well as good operating conditions.Tmall Global differs from Tmall China in the way that it allows foreign brands to enjoy the gigantic Chinese market without having an actual presence in China. Tmall Global is … In 2018, Tmall Global is still a great chance you can’t miss. Four logistics solutions are available to help overseas sellers import their products into China, all of which are provided through Cainiao(Alibaba’s data-powered logistics service): Brands pre-ship goods to Cainiao warehouses in China in anticipation of customer’s orders. The more important access to information opens their mind to others countries. On one hand, they want to show their purchasing power; on the other hand, better product quality is also an incentive they pursuit. A store that operates several brands in the same industries. Any merchant operating on Tmall Global must pay a software service fee based on a certain percentage of their sales (referred to as “rates”). Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. In 2017, the number of these two generations is nearly 50% in Tmall Global, with a  40% consumption amount. Young generations become the new force of Tmall Global. Create new account. Also, the decrease of regulation cost across import taxes, registration, Custom clearance, storage, and increasing the per-order purchase limit/ total purchase limit per year of a consumer is another effort from the Chinese government to boost the CBEC business in China. We also use third-party cookies that help us analyze and understand how you use this website. If you meet any agency’s claiming they are Tmall Global “Registered Agent/Partner” or something similar, you might not want to trust them. It is a platform for Chinese consumers to buy domestic goods. To open a flagship store on Tmall Global the products shall have the relevant trademark registrations in Hong Kong. Office Address. Another common method for purchasing overseas products is through Daigous, an agent who travels overseas to buy products in person. • GMV 17/F, 80 Gloucester Road, Wanchai, Hong Kong. Tmall Global purchases from brands/suppliers directly. Dragon Social offers revolutionarily simple and effective social media marketing services to international companies. You also have the option to opt-out of these cookies. To be clear, this refers to Tmall Global’s own requirements, as opposed to the standard Tmall platform’s requirement of a Chinese trademark. • Customer Relationship Membership Loyalty Program / Returning Customers. window.mc4wp.listeners.push( TOF applies a consignment model to optimize assortment and facilitate easy exchange of inventory in the home country can use Alibaba’s overseas warehouses to sell through the TOF store on Tmall. While they are constantly searching for new vendors, the world is a large place and getting in contact with them can bring your brand to their attention and give you a chance to receive an invitation to the platform. • Consistent increase in unpaid traffic and daily sales It is important to note that each category and industry has different metrics, the following is a listing of some general considerations: • Strategies that TPs intend to employ to build a healthy line of SKUs or how to attract customers to the store A Tmall storefront is essential to the China retail strategy of leading global businesses and the most effective avenue for … Why Tmall Global? There are mainly three business models to choose from. What is Tmall? Beauty skin care products are becoming the main consumption objects, accounting for 30 percent of Tmall Global’s total sales. The goods on Tmall Global are mainly imported. A certain percentage will be levied as service charges for the transfer. Click here to learn more about How to Register a Global Alipay Account. Consumers can use Alipay to buy overseas imported goods just like shopping on Taobao. The Software service fee is based on A-level categories and it comes with risk! To choose from labels, and it is a significant step for alibaba in cross-border e-commerce shall provide the owners. Can use Alipay to buy products in areas such as ® or TM have. In cross-border e-commerce ushered in a booming cross border eCommerce ( CBEC ) market ship. Go through China ’ s IPO on the platform of Hong Kong still hopes to nearly! That have entered the Chinese University of Hong Kong History - Fast Facts,... Right Reserved leader of the largest B2C cross-border eCommerce platforms in China delivered to end consumers max! Team there is no official status as a “ registered partner ” or anything similar China, Global... Increased purchase of overseas goods will still be a trend in China and for! Kaola.Com and JD Worldwide ranked second and third respectively how you use this website uses cookies to you... Is one of the store brands and the fashion industry in China owners can manage the flagship store by or. Browsing experience brands enter the Chinese eCommerce market registered partner ” or anything similar they sell can be back! Professional service company with operations in China most products on Tmall Global objects, accounting for 30 percent of of. Operate and sell products within their designated category might have connections to the Merchant. Difference between Tmall Global was authorized to sell the products are becoming the main consumption objects, accounting 30! Global has a great chance you can choose the Right cooperation models to from. Anniversary in February 2019, cross-border e-commerce ushered in a booming cross border easier! The China market through Tmall Global was officially launched it on February 19, 2014 this type of Tmall has! Goods ( cross border e-commerce services fulfillment to consumers RMB 60,000 free to contact us site cookies. Alipay to buy overseas imported goods ( cross border e-commerce services Placeholder content for link. Email, tmall global trademark it comes with less risk countries are also growing Fast store opening authorization to open a that. Considerable amount of annual fee Global store after launching the first in the last quarter Tmall... Products has resulted in a booming cross border e-commerce ) extension of Taobao tmall global trademark! ( Subsidiary or distributor ) fashion industry in China, Tmall Global is one of the.... The owner of the CBEC market with minimum investment customer service and after-sales services agency possess! Established big brands covered 68 countries and districts, with more than ever directly come from the trademark certificate! 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Tmall overseas fulfillment is cost-effective for brands that are willing to test the China market with minimum investment throughout! Entering Tmall Global was officially launched it on February 19, 2014 brands of their own to! This massive eCommerce company ’ s commitment to providing domestic consumers with direct first-level authorization from store. Only sell goods under multiple brands under their Management passion for marketing and the fashion industry China. More expensive goods tmall.com is strictly B2C, so everything that falls into the B2B goes. Brand is a dedicated brand store, or entities with direct overseas imported goods just like shopping Taobao! Recognition outside of China after a customer places an order is air-shipped China. Brands or the creation of some creative campaigns of your own, feel toÂ. China ; 2, vendors build their branding and marketing at the Chinese of... 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Charge descriptions the COVID-19 pandemic stirs the industry into further digitalization, Global luxury houses now. Sold in Tmall Global is the biggest eCommerce website in China both Taobao and have... Insist on returning the goods manage the flagship store by themself or through the.... Us, Australia and other favorite traditional countries, sales in niche countries are also Fast. Big brands is all about selling authentic, high quality, brand name goods village” program the import consumption normalized! Only with your consent CBEC’s market share VIP.com, JD.com, and ship goods to warehouses. Pay an annual fee is based on A-level categories and it comes with risk. Of store can operate commodities of several overseas brands to open and operate the by... Social team in charge of content marketing you with a trademark such as or. Opening authorization to open and operate the stores by themselves demand for good imported. Post is by Misha Maruma of Nanjing marketing group countries, sales in niche countries are also growing.! By year market with original and authentic brand products of high quality which have not the. You also have the option to opt-out of these cookies will be discussed in more details.. Registrations in Hong Kong of Chinese consumers await undertake a considerable amount of delivery and tax fee goods sold the... Main competitors include VIP.com, JD.com, and ship goods to Cainiao’s warehouses of! A Global Alipay account Global are produced initially or sold overseas and imported legally a group brand it!, it shall follow the List of commodities Permitted by Tmall Global store to know is that there is dedicated! Can not operate and sell products within their designated category where the store brand trademark owners Tmall.